Meet the Flexicell Team

The extensive experience and practical knowledge of our employees is what enables us to create innovative, reliable systems. Flexicell has around 55 employees, and we are consistently growing. Our workforce is very stable, with some of our employees still here since around 1992, when Flexicell was incorporated. We are proud of our dedicated team, and proud of their ability to design, manufacture, and install the equipment our customers rely on.

The ability to customize our products to our customers' needs and specifications is due to our engineering powerhouse. Since all of our departments are under one roof, sales is able to work closely with application engineers, and mechanical engineers work alongside electrical engineers. Our cohesive teamwork structure and talented employees are responsible for the excellent automation systems we create for you.

Our Management Team

Hans de Koning

Hans de Koning is president and founder of Flexicell, Inc. He was born and raised in the Netherlands, but moved to the U.S. as a technical manager for a leading company to begin an affiliate branch. He left to start his own company—Flexicell, Inc.—in 1992. He has since built Flexicell into one of the most trusted national integrators specializing in robotic packing and palletizing.

Margaret Shaia
General Manager

Margaret Shaia joined Flexicell in 2015 as General Manager and has responsibility for engineering, manufacturing, aftermarket support, finance and administration. Margaret brings over 20 years of experience in make to order capital equipment businesses focused on industrial automation and end of line packaging

Stuart Cooper
VP Sales and Marketing

Stuart Cooper is vice president of sales and marketing, and also provides sales coverage for the West Coast. He brings over 34 years experience in executive and managerial roles in the packaging industry. His areas of expertise include end-of-line case packing and palletizing. Visit his page for more details.

Kevin Alberts
Regional Sales Director

Kevin Alberts has been a regional sales director at Flexicell since 2008. He brings over 25 years of experience in the robotics and automation industry. His sales coverage includes the Northeast and Upper Midwest. Visit his page for more details.

John Architzel
Regional Sales Director

John Architzel is one of the original employees of Flexicell, joining about the time of its founding in 1993, to provide engineering expertise. With 20 years of robotic experience, John is able to use his knowledge to apply practical solutions as a regional sales director for the Southeast of the United States. Visit his page for more details.

Matt Kimball
Regional Sales Director

Matt Kimball joined Flexicell in 2014 and brings with him over 27 years of experience in materials handling, robotic packaging and palletizing experience. He resides in MA and his sales territory is the North Eastern States. Visit his page for more details.Visit his page for more details.


Debbie Curry
VP Administration and HR

Debbie Curry serves as Flexicell's Vice President of Human Resources and Administration. Over 18 years ago, she began her career with Flexicell as an Office Manager and is a member of the Society of Human Resources Management (SHRM).

Dave Garrity
Director of Service and Aftermarket Sales

Dave Garrity is the Director of Service and Aftermarket sales, is responsible for all service and aftermarket activities.  Prior to Flexicell, Dave worked at various Fortune 500 companies, where he held various manufacturing management positions.

Thomas Halish
VP Robotic Integration

Thomas Halish is one of Flexicell's original employees, joining the company in 1994. He brings over 24 years of experience in engineering and leadership roles in automation technology, and holds several U.S. Patents earned by Flexicell. He mentors Richmond's youth as part of FIRST Robotics teams and by sponsoring Virginia Commonwealth University engineering interns.

Chris Walls
Project Manager

Chris Walls, is the Project Manager at Flexicell. In addition to leading the execution of all projects, Chris is the primary liaison with customers throughout the project. He is a Lean Six Sigma Green Belt and a Certified Robotic Technologist (Robotics Industry Association). Walls is also involved with the FIRST Robotics program.