Robotic Packaging and Palletizing Blog

Pearson Packaging Systems Completes Acquisition of Flexicell

Flexicell, A Pearson Packaging Systems Company

Spokane, Washington, February 22, 2018 – Pearson Packaging Systems, provider of discrete equipment and complete end-of-line systems for the secondary packaging automation market today announces the acquisition of robotic automation specialist Flexicell, Inc. 

With over 25 years of applying robotics to solve packaging and warehouse automation challenges, Flexicell developed industry leading technical expertise and a diversified customer base. Its Ashland, Virginia facility will expand Pearson’s manufacturing footprint and provide strategic proximity to key customers and markets. Recognizing Flexicell’s robust brand equity and established customer relationships, the newly acquired company will continue to operate under its own brand name. 

Pearson Packaging Systems’ product portfolio is comprised of case erectors, tray formers, case packers, case sealers, robotic palletizers and integration services. Since its inception more than 60 years ago, the privately held company has helped a diverse set of high-volume manufacturers and distributors in the food, beverage, personal care, and online commerce industries to meet their growth and profitability objectives. 

Over the past decade, Pearson Packaging Systems experienced strong double-digit growth year over year – the result of its adoption of robotics for pack and palletizing projects and the development of full systems integration capabilities. “The acquisition of Flexicell reinforces our commitment to the application of robotics throughout the entire end-of-line automation process,” states Michael Senske, President and CEO of Pearson Packaging Systems. He continues, “Our combined technical expertise, management resources, and financial strength will enable us to take on more projects with increased complexity and provide greater value in the marketplace.”  

The acquisition of Flexicell, Inc. solidifies Pearson Packaging Systems’ place as a leading company in the world of secondary packaging automation. The combined organization will be counted amongst the three largest FANUC integrators in the packaging industry. 

Congratulations FIRST Robotic Team 384, SPARKY and Team 1080, Resurgence!


Flexicell is excited to congratulate FIRST Robotics Team 384, Sparky  and Team 1080, Resurgance for qualifying for the FIRST (For Inspiration and Recognition of Science and Technology) World Championship  in St. Louis, April 27-30, 2017. 

FIRST Robotics Team 384 Sparky
Sparky 384 is a student led organization at  J.R. Tucker High School in Henrico County, VA that participates in the FIRST Robotics Competition. This growing team with a passion for science and technology has a history of competitive success. Sparky’s passion has lead the team to the FRC World Chamionship in St. Loius 10 times. Sparky 384 won 1st place in the Chesapeake District this past weekend. Already taking home the title for 1st place Northern Virginia District and 1st place Central Virginia District.

FIRST Robotics Team 1080 Resurgence
Resurgence 1080 is a community team in Henrico County, Virginia for students aged 14-18 that share their love of engineering and technology and participates in the FIRST Robotics Competition. Team 1080, Resurgence, Bringing home the Industrial Design Award and placing 6th in the Chesapeake Discrtict.  

About the Competition
FIRST Robotics Competition is the ultimate Sport for the Mind.  Under strict rules, limited resources, and an intense six-week time limit, teams of students are challenged to raise funds, design a team “brand,” hone teamwork skills, and build and program industrial-size robots to play a difficult field game against like-minded competitors. It’s as close to real-world engineering as a student can get. Volunteer professional mentors lend their time and talents to guide each team.  
Teams have a few hours to work on their robots the day before the competition.  The day of the competition the teams must have their robots inspected and approved.  Teams engage in practice matches which then move to qualification matches.   Each qualifying match team work together with an alliance partner which is chosen.  During the matches students scout the other teams to know what the team is capable of for future reference.  Once the team moves on to the finals, they are allowed to chose their alliance partners. Students then refer to the notes taken during the scouting to analyse the teams and who they want to work with.  During the matches the teams gain points for picking up and moving gears then hanging them in the designated area. Teams also shoot balls for points and the robot needs to climb a rope. The competitions are close and competitive and can come down to winning by one point.  

Flexicell’s Involvement
Each year, Flexicell, Inc. opens its manufacturing facility at 10463 Wilden Drive in Ashland, VA to provide assembly space, engineering assistance, and mentorship to the robotics teams during the 6-week period allowed in which to build their competitive robots. Teams are provided by FIRST with a common kit of approved parts and the robots have a size and weight limit. They must be designed and built to competition-ready completion with the 6-week period.
Flexicell engineers volunteer their after-hours time to mentor the teams, providing engineering and production resources, the use of the Flexicell facility to build and test their robots, and donations of materials and supplies for the robots. The mentors discuss problems, encourage solutions, and provide guidance and discipline for the complex task. Flexicell’s logo is featured on the robot bodies.

FIRST Robotics
FIRST is More Than Robots. FIRST participation is proven to encourage students to pursue education and careers in STEM-related fields, inspire them to become leaders and innovators, and enhance their 21 st century work-life skills.

Read more about the Impact of FIRST.

LLS Light The Night Walk

Flexicell participating in the 2016 LLS Light The Night Walk. As a company we raised over $10,000!  A great opportunity to show our support and help find a cure for cancer.  

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Another Satisfied Customer – Shurtape Technologies

We received another testimonial from one of our customers.Shurtape
It is our goal to have happy and satisfied customers! 

Ed Rosamond, engineering manager with Shurtape Technologies writes:
” Very knowledgeable sales and technical staff, with excellent craftsmanship on the finished product.”

Thanks Ed. We look forward to working with you again.

Flexicell, Inc.
Flexicell specializes in the design and creation of end-of-line automation equipment for case packing, carton loading, material handling, palletizing, and depalletizing applications. Most of our components are manufactured in-house in our 70,000-square-foot manufacturing facility and headquarters near Richmond, Virginia, and systems are rigorously tested before shipment to our customers’ locations.
Learn more about Flexicell at

Flexicell Recognized Among 20 Most Promising Robotics Solution Providers of 2016 by CIOReview

Flexicell FREMONT, CA— Flexicell, a leading provider of innovative end-of- line automation, joins an elite number of companies that have earned a spot on 20 Most Promising Robotics Solution Providers 2016 by CIOReview.

“The companies selected for our 20 Most Promising Robotics Solution Providers 2016 list are an elite group of companies whose products and solutions are changing their respective industries,” said Jeevan George, Managing Editor of CIOReview. “We are proud to feature Flexicell in this edition for its range of revolutionary solutions that is setting a new benchmark in the robotics arena.”

In a deliberate session with the honorary industrial experts, a list of 20 Most Promising Robotics Solution Providers 2016 has been concluded with. The positioning is based on evaluation of Flexicell’s specialties in robotic case packing, robotic palletizing, high-speed primary packaging, system integration, installation, training, and servicing.

About CIOReview
Published from Fremont, California, CIOReview is a print magazine that explores and understands the plethora of ways adopted by firms to execute the smooth functioning of their businesses. A distinguished panel comprising of CEOs, CIOs, IT VPs including CIOReview editorial board finalized the “20 Most Promising Robotics Solution Providers 2016” in the U.S. and shortlisted the best vendors and consultants. For more info:

About Flexicell
Based in Ashland, Virginia, Flexicell, Inc. is a robotic system integrator. Founded in 1992, Flexicell has grown to become a leading provider of automated case packing and palletizing automation equipment for manufacturing companies throughout North America. By utilizing its expert knowledge, it can create a flexible system suited to the client’s products and specifications. 

For more details visit:


A New Flexicell Website to Help You Make Better Automation Choices


Two weeks ago, we introduced a new approach to help customers make the right automation choices while we were at Pack Expo
Uniquely, we deployed a software solution (via SITEFLO) to help gather powerful intelligence ahead of anybody making a decision to purchase.
We’re advancing that approach today with our new Flexicell website. Sure, we’re featuring our picking, packing and palletizing systems, but we’re also offering a new experience.
If you want to view your machine under construction, we’ve got that.
If you’re looking for ways to schedule on site visits with our performance specialists to benchmark your current performance and the potential for automation to dramatically improve your operation? We have that as well.
Flexicell is excited to collaboratively be driving value for our customers with SITEFLO. To learn more about the results, you can read SITEFLO’s recap of our work together on their blog post by clicking here.
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Celebrating 20 years of designing and installing robotic systems

Since 1992, Flexicell has been integrating robots with palletizing and case packing systems and providing these systems to manufacturers throughout North America. As one of the leading companies using robotics for end of line solutions, we’ve seen the industry grow and become more affordable for manufacturers. Over the years they have become safer and more reliable. Their ability to efficiently reduce costs for our customers has led to our success. Continue reading

New FLL Team is All Charged Up for the FIRST Lego League 2011 Food Factor Challenge

All Charged Up, a new FIRST© Lego League team from Chickahominy Middle School, is preparing for the First Lego League 2011 challenge, Food Factor.

Food Factor logo

The FLL 2011 Challenge is called Food Factor

In this year’s challenge released September 2nd, teams are researching the preservation of food and developing new methods that prevent spoiling. Like all FIRST competitions, the middle schoolers will also program robots to solve real-world problems. Continue reading

Cost-effective Robotic Palletizer Reduces Labor and Waste for Loose and Bundled Stacks of Carton Blanks

A packaging manufacturer of paperboard cartons and corrugated containers was continuing their efforts to reduce labor costs with automation. They have purchased robotic palletizers from Flexicell for two lines, one palletizing shrink-wrapped bundles and the other palletizing open-top cases. These systems have proven to be a great success in reducing labor, increasing the consistency of pallet loads, and functioning at a higher operational efficiency. Continue reading